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“What should I wear?
 

It’s one of the fundamental questions
we ask ourselves every day.
More than ever, we are told it should
be something new.

We all have been casual about our clothes. It’s time to get dressed with intention.”

- Dana Thomas (Fashionopolis:
The Price of Fast Fashion and the
Futureof Clothes,
2019)

Sustainability is very important
for many of us these days. People are more conscious about environmental problems, it is encouraged to recycle, choose reusable bottles and bags, save water and energy - these are very important and quite easily achieved steps. The fashion industry has its
often forgotten but a significant
position here as well.

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Fast fashion, a contemporary term
used to describe low price mass production clothing that mimics the latest fashion trends, is a significant contributor to today’s environmental issues as well as many social problems.

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Fast fashion is an inseparable part
of global consumerism issue. It is
a consequence of the relationship between easily accessible low-cost material objects and instant
gratification while seeking to
distinguish individuality and
self-worth through appearance.

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Don’t let big brands and consumerism dictate what you should buy and wear. Choose a sustainable slow fashion and create your unique style.

Use your money wisely.
What you buy and what you don’t buy is your vote, as well as your protest.

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One of the most accessible ways to
avoid fast fashion is to shop at vintage
and second-hand stores choose ethical and local brands. Hopefully, people will continue looking back at the vintage searching for nostalgia, quality and uniqueness and not only get inspired to recreate a specific style but also use it as a tool to show our fast modern world’s consumerism and values problems.

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Choose a sustainable fashion…

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© 2020 gabisa